Blogging and Marketing Tips
Develop your e-commerce through social networks
There is more to prove that most Internet users spend most of their time on social networks. Indeed, it is a phenomenon that has become widespread because of the frequency of the use of the Internet. But also because of the performance of different high-tech devices, such as smartphones and tablets.
Therefore, developing e-commerce activities on social networks proves to be an interesting option for selling online and making money easily on the internet. Here is exactly how it works!
Facebook: The social reference network
The first social network on the list is Facebook. This is the reference communication channel because it is appreciated by billions of users around the world. Thus, e-merchants can perfectly present their online store or offer their products and / or their services on Facebook. For example, by showing ads or advertising campaigns, or by pointing to links that redirect targets to their official website.
Online sellers can also take the opportunity to:
- Gain visibility on the internet
- Find leads
- Generate more traffic and also retain their customers
- And better yet, they can also follow their publications in real time, thanks to the Facebook Insights statistical analysis tool
Twitter to communicate information in real time
The second social network to mention is Twitter. Indeed, it is a tool that allows to communicate information in real time. So if e-merchants need to give urgent details about particular events, they can tweet and retweet many times content on Twitter.
Then, just use hashtags and “@” to gain visibility on this community network. Online sellers can also interact spontaneously if they want to mark their presence and if they want to be followed by bloggers. Otherwise, tweeting as favorites can also grab the attention of users.
Instagram to effectively share photos and videos
Regarding Instagram, this is a social network specially reserved for photos and videos. It is currently used by more than 300 million people.
For e-merchants, it’s a very big advantage to have an Instagram account. Indeed, this one allows to present their products in image and to make them easy to access thanks to the filters. And above all, they can also launch sponsored photos of their products.
Pinterest to Optimize Sales
Pinterest: The latest social network to list is Pinterest. It is made up of about 40 million active users. Pinterest works with a subscription system to tables.
To refer visitors to source sites, online sellers must pin images called “pins” on thematic boards or “boards“.
This marketing technique is very effective because many users buy products after seeing them on Pinterest.
Finally, it should be noted that people interested in Pinterest are mostly women. This is why the most popular products are decorative items, cosmetics, clothes and shoes, bags, jewelry, kitchen items, fitness products, …