How to learn SEO?
SEO (Search Engine Optimization) or SEO is an important approach nowadays to be visible online. Being on the front page of the search engines is the goal of any website, but to get there, the path is sometimes long and winding.
When you start in natural referencing, it is important to understand how a search engine works, to know the basics of SEO, to follow the news and to know how to master the tools to optimize the SEO of a website. In parallel, many strategies create it possible to find out SEO and to coach there …
You want to deepen your knowledge of SEO or know the best methods to learn SEO effectively? This article is here to enlighten you on the subject.
Understand how search engines work
Before embarking on a bath, it is essential to understand how a search engine works. Let’s take the example of Google, which accounted for just over 90% of the search engine market share in 2017.
It should be known that search engines operate from a very precise algorithm to classify the web pages of a site within the “SERP”, in other words, the pages of results of the search engine. For example, to give a page of results to the user according to his request, Google uses an algorithm based on a multitude of criteria that we will see later.
Work on SEO according to Google’s algorithm and its filters
To have maximum traffic within its search engine and to offer answers to the expectations of Internet users, Google seeks to rank the best quality sites, ie sites accessible by all users, navigable on any support, and responding as much as possible to their requests. To keep only quality sites, Google has implemented two filters to decommission web pages in the search results: Google Panda and Google Penguin. Let’s take a quick look at these two cases.
Understand how Google works
The Google Panda filter aims to downgrade poor quality sites that do not meet Google’s standards. These quality standards refer to the fundamentals that we will discuss later in this article.
Another filter introduced in 2012 by Google is Google Penguin. This one has another feature than Google Panda. Indeed, this filter is mainly concerned with bad SEO practices that aim to inflate the popularity of a site via linking abusive, not meeting the standards of Google.
A search engine that evolves
Google claims to perform about 500 optimizations of its algorithm each year, which is a lot of criteria to consider, grouped into several large families that are the basics of SEO.
Let’s take a concrete example: from the start, the Page Rank of a site allows Google to rank the web pages of a site in the results pages. The Page Rank is an index assigned to each page of a site and is based on the analysis of the links between the web pages. How does this index work? This is very easy, a lot of a page has incoming links, the upper its index will increase. The more the index (PR) of this page increases, the more it distributes PageRank to outgoing links. Generally, the PageRank of a site is compared to that of its home page, because it is the page that has the best index compared to the other pages of the site. If you want to know more about links, here is one of our articles about the impact of links. Today, PageRank is still relevant in the ranking criteria of web pages but is no longer made public (what is called the PageRank Toolbar has indeed disappeared).
But new criteria now come in addition, where the user experience becomes the major goal of Google. It is, therefore, necessary to work UX thoroughly, and in all areas and focusing on the fundamentals of SEO! In summary, we must always train and learn to see the evolution of search engines.
Know the fundamentals of SEO
After seeing how Google works, it is essential to know the basics of SEO and the art of structuring your site through the basics of SEO and tools to use.
The pyramid of SEO
According to Google’s algorithm and its expectations, we could represent the structure of a site well referenced as a pyramid. Each small block of stones well worked and arranged, would allow building step by step one and the same set, solid and imposing.
To be first is to be at the top
In this case, it must be taken into account that the strategy is not a referencing criterion in itself, but that it contributes to knowing the objective (s) of the site, the target (s) it targets, the means put in place to achieve this, and how it stands out from the competition in its field. Then come 3 main levels to work and which are basically the basics of SEO, allowing a site to be well referenced.
Work on the basis of natural referencing
Working with SEO aims to position your site among the first natural results of search engines. Several points are to work and to examine with a magnifying glass to hope to position its site in the top 3 pages of results of the search engines. So the SEO is based on 3 fundamental levels: have good content, have a clean website technically and work the popularity of the site.
Optimize your content
To be well-positioned, your site must have fresh and unique content, quality and responsive to the request of the user. You must, therefore, provide relevant content so that Google’s robots, “Google Bots”, who will analyze the page can then classify it in the results pages. The goal for Google is to be able to offer Internet users pages with content that respond to their request. For this is a list of the main good practices. Start by testing keywords on AdWords or other tools to write relevant content. Think of giving originality to your content so that they stand out.
Check the Title markup and meta descriptions of your pages to optimize them according to Google’s rules and think about the internal mesh by inserting links between your pages to create a coherent semantic world.
Increase awareness of your site
Your site must also be known. In other words, he must make traffic. For this, you must have a large number of external links (or “backlinks”) from several referent domains – we speak of “Link baiting”. A referent domain is a site external to yours that makes one or more links to a page on your site. You will need to conduct a net linking strategy by contacting webmasters, creating pages on various directories or directories to create external links, have original content and stand out from the crowd to gain maximum natural links. The more popular your site is with quality links, the more likely it is to be in Google’s top results. To get a summary of his net linking campaign, you can create a link directory, with the source of the link, the landing page, the anchor used to mix your anchors.
Check the technical structure
Another essential and essential point to be able to reference well its site: the technical aspect. Indeed, a site that has quality content should be well-read and translated by Google’s robots but also by users. To do this we must analyze the blocking points and those to optimize to provide a good user experience. First, have the reflex of creating an easily accessible site map and embedding a breadcrumb trail at the top of your pages. Also, consider creating a sitemap file and a robots.txt file. The alt markup of your images (alternate text) is also important for readability. To avoid losing the user’s navigation, you can create a custom 404 page and set up redirects.
The technical update of a website is important in SEO. You will need to analyze the pages in error and correct them, establish referrals, analyze the indexing of your pages and check the loading time of your pages. With mobile development, it is now important that a site is easily accessible via smar tphones. For that, it is necessary to work the speed, its ergonomics its responsiveness.
Which tools to use in SEO?
Unless you are a true genius, it is impossible to know all the strategic keywords to target a site, nor to monitor daily the positioning of a site as well as that of its competitors. So yes, having your own reflection is necessary but you can put it to the benefit of tools dedicated to SEO to optimize your work.
In SEO, you can use several types of tools depending on what you want to study: keywords, positioning, competitive analysis, potential traffic, quality of content, technical errors, etc. Google puts several tools at your disposal like the Keyword Planner and the Search Console, or Google My Business if you want to work the local SEO of a site.
You can also use software to partially or completely audit a site. Of course, the majority of tools and software useful for SEO are paid but some are really worth the cost of being used. Here is a suggestion of SEO tools and software to work on the SEO of a site.
Now that we’ve done an overview of the fundamentals of SEO to work for your site, let’s take a look at ways to learn SEO, or at least learn how to master these basics.
Several ways to learn about SEO
learn SEO As we said before, there are several ways to learn about SEO and how to work on a site. Moreover, we advise you to multiply these methods in order to have several techniques and to know several approaches to SEO. If you work alone or want to work in an agency, several tips are good for learning to master the basics of SEO.
Ask the community
The SEO community continues to grow and the sources of information are increasing, some more up-to-date than others. In order to learn more and more, it is important to learn about new practices, essential methods, things to avoid, etc.
Learn by practicing
Some will tell you, the best way to learn SEO is to practice it every day.
First of all, you can start by writing content by following the golden rules of copywriting optimized for SEO. If you’re new, start by creating a blog, optimizing it technically, creating static pages and blog posts. To start, create a site on Word Press can be a very good solution, especially since this CMS is a tool that allows you to write optimized content, and strengthen the SEO of its site by downloading the right plug-in.
Subsequently, you can then try to rank your site in the best natural results in the chosen universe. Try to contact webmasters to develop your net linking strategy and thus give more popularity to your site. Remember to install a tracking tool such as Google Analytics, for example, to analyze your traffic and see the results and add your site to the Google Search Console.
Now that we have seen several methods to learn SEO yourself, be aware that the mastery of SEO is not done overnight and also advised to follow training by professionals.
How to train in SEO? What are the formations?
Before embarking on an SEO strategy, training is essential!
Several methods are possible. You can hire an SEO consultant who offers training, training at a school or online courses.
Follow training with an SEO consultant
Do SEO under Word Press If you start SEO, you have the opportunity to follow training with SEO specialists.
We offer SEO training with WordPress but also training for developers. Our agency also offers other training to go further: we implement Web Analytics training.
Follow an online SEO training
It is also possible to train you to SEO online through different courses that are offered by different platforms. Several courses are accessible and spread over several hours of training. And having the certification of these different courses also allows you to boost your skills on the CV. They include tutorials and end-of-course tests.
SEO is a job that requires patience and day-to-day care
SEO is a long-term job that needs to be worked on a daily basis as Google’s algorithms change constantly and new updates take place. With the development of the mobile experience, voice search, artificial
intelligence, the importance of the social media, the update of the Search Console or the SERP, be constantly informed by making your personal